MyA2A Application (MAU 150k)
Role: Product owner
Market: Italy
Key Achievements:
-
Increased app store ratings from 3.7 to 4.6 on Google Play and Apple Store by implementing targeted UX/UI improvements and addressing user feedback effectively.
-
Translated customer insights into 150+ actionable user stories and backlog items, ensuring alignment with business goals and user needs.
-
Streamlined agile processes by leading sprint planning, backlog grooming, and bug management, achieving a 100% on-time sprint delivery rate.
-
Delivered several major product releases, driving significant enhancements in app functionality and user experience.
Nissan & Datsun Roadside Assistance
Role: Product Manager (concept, offering, phone customer care, website, app)
Market: Russia, Belarus, Kazakhstan
Key Achievements:
-
Revamped from scratch 2 service products end-to-end: concept, KPIs, delivery, optimization;
-
Transformed customer experience by conducting Customer Development interviews, analyzing surveys, and implementing key insights, resulting in a 15% reduction in service wait times.
-
Established KPIs for over 1,000 partners in 3 countries, ensuring consistent performance monitoring and service quality.
-
Boosted customer satisfaction (NPS) from 89% to 95% by redesigning processes and creating a dealership guidebook that standardized best practices for 140+ partners.
-
Enhanced UX of the service webpage, simplifying navigation and improving usability, which led to increased engagement metrics.
-
Applied product management techniques, including NPS calculation, Mystery Shopper programs, Customer Journey Mapping (CJM), A/B testing, hypothesis validation, and metrics tracking (LTV, Retention).
Link (Nissan left Russia, example of the program and webpage, USA)
ChatGPT & Productivity in Software Development
Role: Author of idea, Researcher
Market: Worldwide (Focus on Russia and Italy)
Description:
-
I conducted an online survey from March to July 2023, reaching out to software development professionals via LinkedIn.
-
Out of 3000 messages sent, I received 150 responses, ensuring a diverse representation across different job roles, grades, company sizes, and regions, with a focus on Russia and Italy.
-
The aim was to investigate the impact of implementing ChatGPT on productivity during various stages of software development processes.
-
The responses obtained were analyzed using correlation analysis and the ANOVA test.