Cases & Projects
Beyond my professional work, I challenge myself through business case competitions. Here, I showcase selected test cases that have led to victories and job offers.
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Changes in the ‘real estate insurance’ product: introduction to the market of a ‘property and civil liability during reconstruction works’ insurance
For Tinkoff (like Revolut, but Russian and was created before it:) – the world's largest digital bank as measured by the number of customers.
Task:
To develop or redesign an insurance product tailored for the Tinkoff Group, taking into account market research, product planning, and its potential implementation.
Methods and Techniques:
#Market analysis, #Value proposition, #Competitive analysis,
#Promotion strategy creation, #Promotion campaign, #Planning
Product development
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Household refrigerators: market research
Task:
To conduct a thorough market research project centered on the household fridge industry to understand the customers' perception about the product, investigating customers’ behaviour of use and needs.
Methods and Techniques:
#Market research, #Correlation analysis, #Factor analysis,
#Competitor analysis, #Interviews, #Questionnaire, #Pricing,
#Van Westendorp, #Value map
* Presentation design is mine.
Product development & Analytics
How to increase awareness among Mail.Ru users of other company services
For VK: (like Meta, but Russian, and was created later:) – operates as an e-mail service, a searching engine, social networks (Its VK has over 62.59 million monthly active users alone).
Task:
To increase the awareness among Mail.Ru users of other VK company services.
Methods and Techniques:
#Customer development, #Task prioritization, #Hypothesis setting and testing, #Usability testing, #In-depth interviews, #RACE matrix
* As a final project at product camp in VK
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Product development
Life Satisfaction of Russian citizens
Task:
To analyze the combined database of 1994-2018 of the results of surveys of individuals within the framework of the Russian Monitoring of the Economic Situation and Health of the Population in order to understand connections of different socio-economic factors and the level of life satisfaction.
Methods and Techniques:
#STATA, #Data analysis, #Factor analysis
* This is the automatic translation from Russian made by Google. It may be inacuarate, my goal is to show the main idea of what I am able to do.
Analytics
Management system for a store
Task:
To model a management system for a fruit and vegetable store, to develop its architecture, to design the interface for clients, store and suppliers, to calculate approximate costs of the creation, considering different options.
Methods and Techniques:
#UML class diagram, #BPMN process diagram, #Use case model, #Use case narrative, #Graphical mock-ups (Balsamiq), #Costs analysis
Analytics
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‘Minus gives plus’: Project proposal for testing a new service
For MegaFon – the 2d largest mobile phone operator in Russia, serving 62.1 million subscribers and CIS countries.
Task:
- To design A/B test for a new service where subscribers can continue using services even if their balance reaches 0, without any additional service fee (the aim of a test is to evaluate the potential additional profit that this service can generate over a period of up to 6 months).
- To make a presentation to convince the Resource Committee to allocate resources for the test launch.
Methods and Techniques:
#Value proposition identification, #A/B tests design, #Hypothesis setting, #Risk analysis, #Project planning, #Resource planning
Project management & Product development
Trade offs in product development
Task:
To conduct a comprehensive financial feasibility and economic value analysis of Motor8's new project "IMOD," an integrated Hardware-Software system for electric powertrains, considering various project trade-offs, alternative scenarios, Monte Carlo simulations, and strategic alignment with other company projects, followed by drafting recommendations for project continuation or alteration.
Methods and Techniques:
#Monte Carlo simulation #Strategic vision #NVP #Financial analysis
* Presentation design is mine.
Finance & Analytics
Recruitment agency of the future
For ANCOR – large HR-holding created in 1990, employs 10,000 candidates / year.
Task:
To identify the advantages of working with recruitment agencies for clients and for candidates. To describe what is ineffective or insufficiently effective in the recruitment process for clients and how can the recruitment process be improved by applying new technologies.
Methods and Techniques:
#Strategic Thinking, #Market Research, #Competitive Analysis
Strategy
